When we watch TV
, we usually don't care much about the commercials.We either flip channels, go get some snacks
or do some other things while they are on.There are some though who sit still and enjoy these short ad clips.
We must not forget that these are the ones who sponsor the free programs we love to watch.
Yesterday, almost all my friends' and family members' walls in Facebook living in the USA were filled with just one topic... Super Bowl Sunday.
Before you assume that it means a big hunk of steaming ramen noodles
, let me share you the definition from Wikipedia.It is the second-largest day for U.S. food consumption, after Thanksgiving Day... Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year.
Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. "
So you see, in this event, people do not only watch the game but they tune in because of the commercials.
Of course, that's a good thing for the companies.
Remember that an effective TV commercial makes a mark on the eyes and ears more solidly than other forms of media.
If it is done in the right way, it leaves a positive feeling to the viewer which hopefully translates to a buying response.
Here are some ads I found uploaded in the Internet...
Doritos - Don't you dare tease a pug with these chips. This was hilarious! It is the top rated commercial in USA Today's Super Bowl Ad meter.
Volkswagen - For Star Wars fanatics, this one is for you. I found this little guy adorable.
Bridgestone - Have you ever heard of the word "karma"? I love the hand gesture of the beaver around 0:24. Way cool!
Bud Light - This is what you have when you mix dogs, party and beer.
Last but not the least...
This is another one from Bridgestone.
Totally funny. Now, I am beginning to wonder what is in the email that he was so determined for the others to not read.
Source:
http://www.usatoday.com/money/advertising/admeter/2011/super-bowl-ad-meter/43271432/1
http://www.youtube.com/watch?v=h5YrxeskZt0
http://www.youtube.com/watch?v=ptDzwUqH-jE
http://www.youtube.com/watch?v=EBUcG7xZB-g
Thanks for clicking.
