People have different reasons why we do certain things.
Some go for the glory while others are after the money.
There have been a lot of books published about what really motivates people.
Company managers have used the "Why" to make sure company employees do their best at the workplace.
Here is an eye-catching presentation about what spurs as to act.
motivation: the reason why you want to do something
glory: the importance, praise and honor that people give someone they admire
eye-catching: something eye-catching is unusual or attractive in a way that makes you notice it
Source:
http://www.youtube.com/watch?v=u6XAPnuFjJc
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